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Legendary toy store set to return, and it needs people who can play ‘Chopsticks’

Date

  Thu 30 Aug 2018

Tags

  toys, nyc, fao schwarz, toys r us, retailers, stores, big, tom hanks, cultural icon, manhattan

URL

  https://www.wsj.com/articles/fao-schwarz-is-set-to-return-and-it-needs-people-to-dance-on-the-big-piano-1535410371?shareToken=st01f4d6efa29046b491ca1539b48e30dc&ref=article_email_share

Abstract

Midtown Manhattan store will be staffed with demonstrators, magicians and men and women playing costumed roles, including toy soldiers.

FAO Schwarz is looking for a few good toy soldiers.

A dominant presence in Midtown Manhattan for decades before its closure in 2015, the toy store is coming to life again with a new, 20,000-square-foot Rockefeller Center location, set to open in November. ThreeSixty Group Inc., a California-based firm, acquired the retail brand from Toys “R” Us in October 2016 for an undisclosed price and has since launched an ambitious campaign to revive it on a global scale.