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Disney's pivot to home-"rental"-first is colossal

Date

  Thu 22 Oct 2020

Tags

  movies, theaters, disney, home, cable, internet, streaming video, entertainment

URL

  https://www.forbes.com/sites/scottmendelson/2020/10/19/what-walt-disney-pivot-to-streaming-says-about-the-future-of-movie-theaters

Abstract

Forbes: "Like Comcast and Warner Media, Walt Disney is preparing for a future where most of the bankable theatrical franchises come to an end and movie theaters become glorified advertisements..."

Cautious viewers, if not throngs unleashed, will presumably be hesitant to attend anything below known-winners. This makes reviews more powerful, word of mouth more powerful, and recognized brands more powerful.

$15 home "rental" fee for the whole family may be a profitable way forward, particularly if theaters can be set adrift.